Terms & Privacy Policy


1. Information We Collect


The information we collect depends on what Services you use and how you use them. Please see below for more details.

Information You Give Us Directly

We collect information that you provide us, including but not limited to:

  • Your Synapse Data Account information, including your email address, username, real name, country, date of birth, telephone number and password;
  • Security questions and answers;
  • Information you provide for your own reporting purposes;
  • Information you provide when seeking help from us, such as your name, telephone number, and records (including call recordings) of the issues you experience; and
  • Billing information, such as your name, payment card number, payment account details, and shipping address.
Other Information We Collect When You Use Our Services

We may collect other information automatically when you use our Services, including but not limited to:

  • IP address;
  • Information about your device, hardware, and software, such as your hardware identifiers, platform type, settings and components, Synapse Data software and updates you have installed, and the presence of required plugins;
  • Approximate geolocation data (derived from IP or device settings);
  • Browser information, including your browser type and the language preference;
  • Referring and exit pages, including pages viewed and other interactions with web content;
  • Details about what Synapse Data or Services you purchase or obtain, and your use of them;
  • Device event information, including crash reports, request and referral URLs and system activity details (e.g. whether you encountered an error utilizing our web site or lost Internet access);
  • We also may collect and store information locally on your device, using mechanisms like cookies, browser web storage (including HTML 5), and application data caches.
Legal Basis for Processing

Our legal basis for processing your personal information varies depending on the country of your residence, as indicated when you are setting up your account.

If you are a resident of the European Union or European Economic Area (to the extent the General Data Protection Regulation applies in that jurisdiction), we rely on a number of legal bases to process information about you, depending on the type of information and the context in which we collect it. We will process information about you where we have your consent, where we have a legitimate interest to do so, where the processing is necessary for the performance of a contract with you, and/or where we have a legal obligation to process your information. For example, we rely on:

  • our legitimate interests to process your information when providing you with customer service support, to serve targeted marketing of our Services, for fraud prevention and security purposes; and
  • on contractual necessity to process information when you create a Synapse Data Account, and enable us to provide you with our Services.

To learn more about the legal basis on which we rely to process your information for any particular purpose, please contact us via the options in Section 11 below. If you are a resident of another jurisdiction (i.e., outside EU/EEA), our legal basis for processing your information is consent to this Policy and/or any specific consent for processing your information that you have provided.

2. How We Collect Information


We use technologies described below to collect information to deliver our Services.

Cookies and Similar Technologies

Cookies are small text files stored on your Internet browser. We use cookies and similar technologies to help us understand things like what web pages, features, or ads you view and what aspects of the website you interact with. This information helps us keep track of your data usage and manipulation, measure the effectiveness of our services, and otherwise enhance your experience. You can disable cookies, limit the types of cookies you allow, or set your browser to alert you when cookies are being sent. Please refer to guidance provided by your individual web browser if you'd like help in managing your cookie preferences. However, cookies are required to access the internal functionality contained within our website and are thus required.

3. How We Use Your Information

We use your personal information, both individually and combined together, in the following ways.

To operate our business and to enhance and personalize your online experience,including to:

  • Operate, improve, and develop our systems and Services;
  • Undertake research and analysis to develop and demonstrate our technology, and to better understand our customers;
  • Provide inner communication between customers, allowing data sharing for the purpose of collaboration;
  • Facilitate making professional contacts and networking;
  • Serve and measure the effectiveness of our services;
  • Measure the health of our Services;
  • Detect security incidents, protect against malicious, deceptive, fraudulent or illegal activity, and prosecute those responsible for that activity;
  • Set up and maintain accounts for which you register;
  • Provide online experiences that you may like;
  • Identify, fix, and troubleshoot bugs or functionality errors;
  • Provide software updates;
  • Authenticate and activate your services;
  • Perform audits, transactions, and other compliance activities;
  • Adhere to your preferences and to deliver dynamic content;
  • Help keep our Services safe and fair, resolve disputes, investigate and help curb fraud and illegal behavior, comply with the law, and to enforce our agreements and policies; and
  • Other purposes you consent to, are notified of, or are disclosed to you when you provide personal information.
To provide you support, including to:
  • Help identify and troubleshoot problems with your account or Services;
  • Communicate with you and respond to your specific requests or questions; and
  • Manage and send you confirmations and important information about your account, Services, and purchases.
To personalize our communications with you, including to:
  • Make recommendations to you; and
  • Provide you with Service updates.

We retain the information we collect for as long as necessary to provide our Services, and we may retain that information beyond that period if necessary for legal, operational or other legitimate reasons.

We may also de-identify, anonymize, or aggregate the information we collect, or collect it in a way that does not directly identify you. We may use and share such information as necessary for our business purposes and as permitted by applicable law.

4. Information We Share With Third Parties

We do not share, sell (as the term is defined under applicable privacy laws, such as the California Consumer Privacy Act), or disclose your personal information, except as described in this policy. For a list of the categories of personal information we have sold or disclosed about consumers for a business purpose in the past 12 months, please contact us as set forth in Section 11 below.

Account holder. Per your request as an account holder, specific aspects of data you have provided to Synapse Data will be shared to third parties. This data can only be shared on a case by case basis and derived from an action your explicitly take with the intention to share said data with a third party.

Business partners. We may provide non-personal information to business partners with whom we jointly offer Services. These partners include the companies that provide analytical evaluations of scan data for the express purposes of providing more valuable means of interpreting the information, and future services.

Disclosures to protect us or others. We may access, preserve, and disclose any information we store associated with you to external parties if we, in good faith, believe doing so is required or appropriate to: comply with law enforcement or national security requests and legal process, such as a court order or subpoena; protect your, our or others' rights, property, or safety; enforce our policies or contracts; collect amounts owed to us; or assist with an investigation or prosecution of suspected or actual illegal activity.

Disclosure in the event of merger, sale, or other asset transfer. In the event of a reorganization, divestiture, merger, sale or bankruptcy, we may transfer all information we collect to the relevant third party and will obtain your consent to do so if required by law or contract.

With Your Consent. We may share information with other third parties with your express consent, unless otherwise described above. For example, you may agree to us sharing your information with a certain company or organization to hear about their products, services, or promotions, or if you tell us that you want to link your Synapse Data Account with another company’s services. Use of the information you agree to share will be subject to those third parties' respective privacy notices.

5. Where We Hold Your Information

Personal information we collect may be stored and processed for the purposes set out in this Privacy and Cookie Policy in the United States or any other country in which Synapse Data, its subsidiaries, or third-party agents operate. By using our Services, you acknowledge that your personal information may be transferred to recipients in the United States and other countries that may not offer the same level of privacy protection as the laws in your country of residence or citizenship.

Synapse Data's privacy practices comply with the APEC Cross Border Privacy Rules System. The APEC CBPR system provides a framework for organizations to ensure protection of personal information transferred among participating APEC economies. More information about the APEC framework is available at https://www.apec.org/Groups/Committee-on-Trade-and-Investment/~/media/Files/Groups/ECSG/CBPR/CBPR-PoliciesRulesGuidelines.ashx.

6. How We Protect Your Information

Security of your information is a priority at Synapse Data and we take a range of measures to help protect it, including encryption of sensitive information. Even so, no security measure is 100% perfect. We cannot guarantee the security of your information and do not assume any responsibility for the unauthorized use or access to your information under our control.

8. Your Choices and Controls

We give you meaningful choices when it comes to our collection and use of your information. For example, if you no longer wish to receive emails from Synapse Data, you may click the unsubscribe link included in the footer of every email we send. To exercise any of the rights listed below, you may contact us through our website or via email, postal mail, or phone. To protect your account security and personal information, you will be asked to verify your account ownership before exercising these rights. Once you have verified your account ownership, you may also be required to provide your confirmation authorizing an agent to exercise these rights for you.

Your right to deletion. You may deactivate your Synapse Data Account or delete the personal information associated with your account by contacting us through our website. If you do so, you will no longer have access to the Synapse Data website or Services associated with your account. Note that Synapse Data may retain information needed to resolve disputes, enforce our user agreements, protect our legal rights, and comply with technical and legal requirements and constraints related to the security, integrity and operation of our Services. Otherwise, we will retain your personal information for as long as reasonably necessary to provide you with, create, and improve our Services, and to comply with the law.

Your right to access. You can access the personal information we hold about you in a portable format. You can download a copy of your Synapse Data Account information by visiting your Synapse Data Account and clicking the "Your Synapse Data" tab. To request access to additional data, please contact us through our website. Before we process any request, we may ask you for certain personal information in order to verify your identity.

Your right to correction. You can request correction of your personal information where it is inaccurate or incomplete. In some cases, we may provide self-service tools, such as those on the Synapse Data Account customer portal accessible once you have logged into the website.

Your personal information will never be sold to third party.

You also may adjust your browser settings to block certain online tracking, such as cookies, however, they are required to access the website and utilize the services within.

You have a right not to receive discriminatory treatment for the exercise of the privacy rights described in this section.

9. Third-Party Services

Our websites and Services may contain advertising or links to third-party services. If you click on those links, including an advertisement, you will leave the Synapse Data Service and go to the third-party service or site that you selected. If you visit a third-party website or use a third-party service, you should consult that service's or site's privacy policy as your use of third-party sites or services is governed by their privacy policies.

10. Changes to Our Policy

We may occasionally update this privacy policy. When we do, we will revise the "last updated" date at the top of the policy. If there are material changes to this policy, we will use reasonable efforts to notify you either by prominently posting a notice of such changes before they take effect or by directly sending you a notification as required under local laws.

11. Contact Us

If you have a complaint or question about this policy, please contact us through the website. We will respond to your request within a reasonable timeframe.

The controller of the personal information processed under this policy is Synapse Data.

12. Right to Contact a Data Protection Authority

If you have a concern about how we collect and use information, please contact us. You also have the right to contact your local Data Protection Authority if you prefer. Contact details for Data Protection Authorities in the EU are available at http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.

13. Further Information

For more information and updates to this policy, visit https://www.synapsedata.org/privacy.